A totally bespoke website and Crowdcube raise for a totally bespoke motorcycle
The Arc Vector is a state-of-the-art ultra-premium electric motorcycle - its pre-launch needed a state-of-the-art website and thinking. Stunn designed and built the site, shot hours of video and oranised and structured a £1M fundraising round and socials to support it.
The Arc Vector is a state-of-the-art ultra-premium electric motorcycle - its pre-launch needed a state-of-the-art website and thinking. Stunn designed and built the site, shot hours of video and oranised and structured a £1M fundraising round and socials to support it.
Arc Vector is an innovation that begun at the legendary Jaguar Landrover Skunkworks
Split out as a separate IP, with its designer as founder, some innovation funding and some support from JLR. Arc was to spread its wings outside of JLR and stand as a brand in its own right.
A unique bike, and a unique value proposition, it needed a website to promote the launch to prospective buyers and to build excitement around the Crowdcube campaign we helped to build in order to raise both awareness and funds for the fledging and ambitious startup.
Arc is a fully electric bike and an amazing concept - no dials, no screens; all rider information is provided in a fighter pilot style head-up display in the visor. One highlight in a mountain of innovations.
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Overview of the solution.
This was definitely one of the more diverse and challenging briefs. A website with a unique interface and entirely bespoke interactive elements that had to deliver on innovation in its own right but not overpower or reduce the impact of its content. Then there was the small matter of raising a seven-figure crowdfund round for a brand new, largely unknown brand, promoting a brand new platform for a barely-to-market mode of transport at an ultra-premium price point.
Scope:
- Undertake an audit of the current website, social strategy and content.
- Redesign and redevelop the website with readable content and effortless interactivity.
- Devise an asset bank of creatives for social media.
- Shoot and edit video for social media and crowdcube raise on location at the Arc headquarters and Jaguar Landrover.
- Edit and production of scripted video to promote the funding round on Crowdcube.
- Compile Crowdcube campaign.
- Host & maintain website and optimse for conversion and enquiry.
PRINT
A successful raise and a beautiful website
With just around £10K in social media advertising spend, the £1M+ funding campaign was successful, with funds pledged over targets in just a matter of weeks. A novel social media strategy, predominantly executed via Facebook, proved extremely successful and, certainly, the highest ROAS we've ever experienced on the platform.
The website has fulfilled the starting brief and still looks as fresh as the day it was built. The Vector has received fantastic critical acclaim and is now in production. A rocky road from design to production is now reaching commercial maturity, and it's a project we're very proud of.
To be involved in consultancy, ad strategy, creative execution, and the tech behind this project was immersive. Tight deadlines meant living and breathing the project for months. Exhilarating, pretty months.
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Do you have an opportunity that needs a heavyweight creative team on board?
Because we have consultants and analysts as well as creatives and developers on board, we can assist with any and all visual media, custom web development and, of course, the research and strategic muscle to help you to make your project a rip-roaring success. We only work on well-funded and properly supported projects, our work is thorough and well-researched. We do manage to keep studio costs down by not overengineering our work and with the use of AI throughout our processes.
If you want to work with people who understand commercial realities, and actually walk the walk and talk the talk, call Karl on 0121 616 0093 for a chat.
When you work with us, we're happy to share our nearly 30 years of warts and all experiences - an experience that ensures you're taking the right steps at the right time from design, development, launch and through to project maturity.
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