A "done for you" Shopify service from a team who are both Shopify Partners and successful store owners
With 25 years of eCommerce experience, our own successful Shopify store and sites we have built that transact hundreds of millions of pounds per year, you're in very good hands with our done-for-you services.
With 25 years of eCommerce experience, our own successful Shopify store and sites we have built that transact hundreds of millions of pounds per year, you're in very good hands with our done-for-you services.
What does 'done for you' mean?
Anyone who's OK with content management and is kind of tech-savvy can set up a nice-looking Shopify site without getting experts involved. Stores grow and develop; you'll find that your requirements become more nuanced, you chose the wrong theme, you're struggling to optimise pages, your marketing and conversion tracking isn't working, or just need to do things more cleverly. These issues arise nearly every time and always follow similar patterns.
We've been through the journey and seen it many times. Stunn provides a turnkey done-for-you service that gets everything off on the right footing. Getting the building blocks right from the start pays for itself quickly and saves you endless headaches and interruptions, allowing you to focus on your business, not your website.
We follow a strict process from evaluation, through set up and on to launch and beyond to ensure that your Shopify site works for you and grows with you.
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Evaluation & Theme Selection
What you sell, the breadth of inventory, how you intend to market yourself, what your customers look like and expect and whether you're more likely to be mobile or desktop-first all play into the choices we make about the best way to get started. Most stores will use off-the-shelf themes that can be customised to your needs. Each theme has different strengths, weaknesses and compromises, so selecting the correct one for your use case is a really important starting point; we don't mean the demo that "looks nicest" we mean the one that is most likely to perform - we can worry about the look and feel later.
Our Q&A and evaluation of your needs help us define the best theme, plug-ins and optimisation strategies to follow best practices, to be as hands-off as possible and give you a competitive edge.
Off-the-shelf themes represent really good value for money, saving thousands, perhaps tens of thousands, on a theme's design and development from scratch. Themes can be heavily customised to the point where they're almost indistinguishable from the demo stores that showcase them. Picking the theme with the right functions and features for your needs is far more important than what it looks like.
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Policies, feeds, delivery mechanisms and documents... The 'boring stuff' needs doing well
Policies, reporting, accounting, delivery rules, Google feeds, tracking pixels, analytics, on-page SEO... All these things must be set up well to comply with external policies, laws and regulations. Our checklist covers all the essential behind-the-scenes "nuts and bolts" to ensure you don't encounter issues, complaints or blocked advertising later.
We organise styling, triggers and design on all of your automated emails and documents, such as invoices and dispatch notes and set up your integrations with delivery partners, onward accounting systems and whoever else you need to deal with.
Not having the correct policies and automations in place can cause delays, or at worst prevent you from doing business at all until things are rectified. Having your ducks lined up with the law, Meta, Google and the other major platforms you'll rely on is paramount to ensure a successful launch and early growth phase.
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Taxonomy, navigation, page structures and information architecture.
Shopify expects you to set up your navigation and allows a great degree of customisation of your site architecture and page templates to suit your store's needs.
We structure and set up your store to ensure that navigation is easy to follow, hierarchies are clear, and your product and collection pages are designed to help the customer through their purchase journey. An easy-to-use site will convert much better than an "out of the box" theme and this exercise can be the difference between mediocre performance and amazing success. Just a 1% increase in conversion rate makes a massive difference to store performance and profitability.
We have a comprehensive playbook devised from a decade of learning and experience to optimise your Shopify store from the outset. Generating traffic can be expensive, and getting your site optimisation correct makes your traffic spending work much harder for you.
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Finally! We're on to customising the design of your Shopify Site
Ah! The good stuff... Our design and UX team will now customise your website - selecting a colour scheme and fonts, adding logos and photography and structuring pages and navigation. We'll create custom templates for each use case and product type to make sure things are as easy as possible for your customers, and then... we do the boring stuff again...
Optimising for mobile, optimising for speed, adding JSON LD microdata to help you in the search engines, ensuring your on-page SEO and Google Feed strategies are correct, and putting the analytics in place to ensure your pages are performing for you.
Everyone loves the design piece (including us), but as you can see, there's a long road before and after the design to ensure you have a brilliant rather than a nice-looking website.
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Your store is ready to fully populate, if you need to import bulk data, we can help here too
Some sites are very easy - one product, perhaps a few variants... In these cases, your data will already be in place to have the product to work with while designing your Shopify website.
Manual data entry can be a mammoth task if you have a large inventory with many variants and perhaps products with complex options. Shopify has an import function, and many third-party apps extend Shopify's native imports. We can set these up and test them on your behalf in readiness for a full data import, taking masses of leg work out of your pre-launch.
Shopify uses collections to categorise products; you can use a combination of product types and tags to organise data in smart collections, so when importing, your products automatically use the correct templates and are associated with the relevant collections and navigation points in bulk.
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Now you're ready to go, it's time to generate traffic and monetise it.
We can assist with marketing and advertising strategies; we're Google Ad partners and can help you get set up with Google Shopping, Bing, social selling, email marketing and ongoing conversion rate optimisation.
For many stores, the real value is found in a combination of reducing cart abandonment to a minimum, encouraging higher value carts, of course, repeat custom. Paying for traffic is one part of the puzzle; maximising your returns is the other. We've vast experience in marketing strategy throughout the full customer lifecycle to help you maximise your ROI.
Our team can provide both practical and strategic assistance with monetisation both pre-launch, and if you'd like our help on an ongoing basis, we can do that too.
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Once we've got you off and running, we're still here to take the load
If you need an expert in your corner to provide ongoing advice, deal with any niggles, and help you with updates and day-to-day activities, we're here to help. Stores are rarely set up and go, so if you're more interested in product development and want the site to be well cared for without you being involved... no problem, we're here.
If you need an expert in your corner to provide ongoing advice, deal with any niggles, and help you with updates and day-to-day activities, we're here to help. Stores are rarely set up and go, so if you're more interested in product development and want the site to be well cared for without you being involved... no problem, we're here.
If you've a project or opportunity to discuss, we'd love to talk with you.
We are happy to work with medium and large commercial enterprises, arts organisations, 3rd sector organisations and well-funded start-ups / SMEs.
Our expert in-house team includes consultants, analysts, designers and developers. We're all background-checked and cleared permanent members of staff based in the UK.
If you're interested in hearing more about us, or talking with us about an opportunity, please call Karl on 0121 616 0093, Ben on 0121 616 0092 or drop us an email at hello@stunn.co.uk
Recruiters - do not cold call us, please - use recruitment@stunn.co.uk
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